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Guinness Coffee
Brief
Maintain Guinness' position as the most associated brand with rugby during the 2019 World Cup being held in Japan, when matches were being played during breakfast - when we couldn't talk about or advertise Guinness.
Response
Work with ex-rugby player Brad Barritt to create a limited edition nitro brew coffee that looked exactly like a pint of Guinness.
Date
2019
Tasks
Brand writing, digital copy, storytelling
Agency / Client
We Are Social / Guinness
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